The Cycle Company relaunches as Giant Chelmsford

The Cycle Company based in New Street, Chelmsford have relaunched as Giant Chelmsford. To accompany the relaunch they have also extended the showroom and changing room - all air-conditioned.


Mike Smith is proud to become a Giant brand dealer as he has been selling the Giant range for over ten years.

Giant are a world leader in the cycle industry and provide a wide selection of bikes and accessories at incredible value for money. Giant's range include everything from kids bikes, race bikes, city commuters, mountain bikes, bikes for all terrains as well as the latest in e-bike technology.


The Smith family have been involved with the company since 29148 when Ray Smith joined the company as a trainee. Ray became a partner and took over the company in 1982. The company has served the community for over one hundred years.


The new store will offer bike fit, demo bikes, servicing, finance, online ordering and free click and collect options.

The new Giant store has a dedicated area for Liv, which is the female-specific arm of Giant, the first cycling brand dedicated entirely to women, designed by women.

You can read the full Essex Chronicle feature in PDF format here.



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