The Cycle Company relaunches as Giant Chelmsford

The Cycle Company based in New Street, Chelmsford have relaunched as Giant Chelmsford. To accompany the relaunch they have also extended the showroom and changing room - all air-conditioned.


Mike Smith is proud to become a Giant brand dealer as he has been selling the Giant range for over ten years.

Giant are a world leader in the cycle industry and provide a wide selection of bikes and accessories at incredible value for money. Giant's range include everything from kids bikes, race bikes, city commuters, mountain bikes, bikes for all terrains as well as the latest in e-bike technology.


The Smith family have been involved with the company since 29148 when Ray Smith joined the company as a trainee. Ray became a partner and took over the company in 1982. The company has served the community for over one hundred years.


The new store will offer bike fit, demo bikes, servicing, finance, online ordering and free click and collect options.

The new Giant store has a dedicated area for Liv, which is the female-specific arm of Giant, the first cycling brand dedicated entirely to women, designed by women.

You can read the full Essex Chronicle feature in PDF format here.



Share on Social Media

After just over two months of construction, the all new Central Park play area is now open for families to enjoy in time for Christmas.
A special concert which featured a First World War soldier's violin has raised £803.20 for a charitable fund.

A hundred young musicians from five Chelmsford schools played together alongside City of London Sinfonia in the Remembrance concert, which took place at the city's cathedral on Wednesday 7 November.
The annual Holocaust Memorial Day Commemoration organised by the Chelmsford Jewish Community and supported by Chelmsford City Council, will be held at the Civic Centre, Chelmsford in January, to remember the victims of the Holocaust during World War Two and other genocides.
It's time to cheer the beautiful Rapunzel and boo the evil witch, Dame Gothel, as the classic panto ‘Rapunzel' comes to Hylands Estate for a very limited series of enchanting performances on Thursday 27 and Friday 28 December.
With the New Year fast approaching and the Christmas party season around the corner, take advantage of Chelmsford City Council's latest gym offers and shape up for Christmas ahead of the ‘New Year, New You' group. Chelmsford City Council's wide range of fitness classes will make sure you are looking your best, and the envy of your friends, relatives and work colleagues, for the party season.
A city play area has been awarded special status as it has been adapted for disabled children and wheelchair users.
The Adventure Castle play area in Hylands Park is now officially accredited by PiPA, also known as Planning Inclusive Play Areas.
Work is now officially underway on the county’s first ever all-through school at Beaulieu in Chelmsford.

Construction on the new £34million school started following a ground-breaking ceremony at the site yesterday.